At Bonanza studios I was main designer responsible for design directions, and development for our website
We try to kill two birds with one stone with our previous website. We didn't target ourselves properly, and diluted our website with a lot of irrelevant services and products. On top of that, website was developed on wordpress, so each small change took us very long time.
We decided to go with super lean approach by updating our website to just a single landing page. Then gradually within couple months we added all subpages according to our new simplifed offering. On top of that, we moved to weblfow to control the entire process.
🗓️ Sprint planning First we created site map and planned updates within weekly sprints.
🖌️ Branding: We had a great branding previously, however it was tailored more towards web3 and gaming industry. I was responsible for revamping it feel more premium and exclusive.
✅ Hi-fi design & Development: Once branding was ready we started mapping out design briefly in Figma and then developing it in Webflow due to tight deadlines