At Bonanza studios I was responsible for creating an MVP design and Pitch deck for innovative learning app
Math is one of the hardest subjects in the schools. A lot of young folks are struggling to understand it, and all apps that can help them, are based on old school methodologies
We re-invented typical e-learning app, and proposed chat-based UI that focuses on personalized advices and lessons. We created onboarding, that allowed you to understand the core features of the app and start using it within just 3 minutes
📑 Creating compelling storyWe based the entire user journey on action-reward model. Each time user needed to provide any data, was rewarded by unlocking certain feature or increasing score
🛠️ Attract users through gamificationWe embedded scoring and encouraging messaging after each successful task performed, in order to keep users motivations very high
✅ Hi-fi design: Easiest part was to transform story and user journey into hi-fi designs, as everything was chat-based, we didn't need to have very big design system
We created a framework and documentation for our client, with all the rules that they need to follow. We wanted to make sure that our proposition is scalable, and can be quickly replicated by client without our help