Design lead for 3-app project for unicorn startup

When working at Bonanza studios I was main designer for developing, testing and designing new feature. *Designs were anonmyzed because of the NDA. Within case study, I've explained only one app in details. For more insights, please contact me directly

๐Ÿ‘จโ€๐Ÿ’ป Main designer

๐Ÿ’ป Product development

๐Ÿ“š Design system

โœจ Innovation

โŒ Problem

Expensive and time consuming selling funnel

Insurance selling funnel required a lot of manual and repetetive work, that could be automated and simplified through properly created user flows

โœ… Solution

Personalized risk check of each part of your life

We created questionnaire that allowed to create a risk score for each side of your life. Based on that we were able to recommend related packages

Process ๐Ÿ’ก

Managing and leading 3 projects at the same time

โš ๏ธ Within this case study I am showcasing only one out of 3 projects that I've done for this client. Process was roughly the same for each, that's why I am gonna explain it only once

โœจ Ideation phase: As the idea in of itself was something no one was doing, we looked into similar solutions in other industries. Then spend 2 weeks on brainstorming and creating bunch of ideas

๐Ÿ› ๏ธ Workshopping and execution: After several iterations, we agreed on the final version. I've worked on the design system and branding updates in the 2nd project, so we went straight to high-fidelity

๐Ÿ‘ฉโ€๐Ÿ’ผ User testing: I've conducted over 6 interviews in total, results were very positive but we had some room for improvement

โœ… Final iteration & handoff: After feedback was addressed, we did a handoff, as client wanted to internalize the product

Working environment ๐Ÿ› ๏ธ

Simple and effective environment

โœ… Daily reports: To make sure we are on the same page, I offered daily summaries of my work with the plan for upcoming days

โœ… Weekly workshops: I've conducted 2 workshops per week per project, to align on the main topics and update the whole team

โœ… All-in-one mentality: To keep the work for the clients as easy as possible, we kept all of our work in one Figma file per project + always kept it clean, so every person that jumped in the project could understand what's going on

โœ… Being open from the day one: I like to work in honest and open environment, that's why we shared all of our files with clients from the day one, so they can check progress any time they want

Challenges ๐Ÿš€

Managing multiple projects

Creating sales funnel, was complicated and required a lot of testing and iterations, but the hardest part was managing 2 other projects for this company at the same time

I was responsible for redesigning and re-imaigining mobile app for client's customers both for IOS, android and web. On top of that, I helped updating the entire's company design system and created flows for the entire new functionalities