Redefining web & app experience for tech startup
I was responsible for two projects for this client. Design & dev of their website, and helping them improve their app experience
I was responsible for two projects for this client. Design & dev of their website, and helping them improve their app experience
Old branding didn't have a premium feel, and wasn't different to competitors. On top of that, onboarding process was too long, and not consistent
We decided to go with premium-feel and make sure our user flows always follow action->reward framwework.
We wanted to make sure that during onboarding process, and first landing on dashboard user get sense of security, and that app always works and helps secure their business in the background
