During one of the client's project at Bonanza Studios, I helped develop and launch product in 8 months, that helped achieve 100K ARR and create internal design team. *Due to NDA, all data were obscured, so treat designs and insights as an example. For more details contact me directly
In this industry, when company needed particular services, there wasn't any standarized way that they could compare and look for the services, that will fullfil all their needs. On the other hand, companies offering services, didn't have any strong incentive to provide more data
We've created a user flow, that offered value to the user in just 5 minutes, from launching the app. Each action was followed with microreward, that kept users engaged
โจ Impression testing: We started with resesarch on understanding the market + at the same time created early wireframes, that we used for user impression testing
๐ ๏ธ Creating 1st MVP: After 12 interviews, we created 1st MVP and started testing core offering with marketing campaigns
๐ฉโ๐ผ Further consolidation: 1st test achieved 10% conversion rate, so we started building core user flow, continuing with user interviews and workshops with stakeholders
โ Creating 2nd MVP: I was responsible for creating designs and managing developers, to create an 2nd MVP app in just a month
I didn't have a lot of data about the ICP, so I needed to conduct a lot of interviews, and research. This required a lot of workshopping and using different research methods
Within the project I needed to manage client expecations, part of it was working with fortune 500 companies. This, in combination of very strict timeline made this a challenging task
At the end, project was very successful, as client went from 0 to 100K ARR in just 8 months. Additionally my work reassured client to build an internal team dedicated for the project
